What You Should Never Do at a Business Networking Event
Networking events can be a source of excitement when we have an urgent professional need. Whether we are looking for a job, or eager to get new customers, we may think that by attending the event, we will quickly jumpstart our career or make that quick deal right there and then. While it not impossible that something like that might happen, it is very important to remember NOT to do the following mistakes: 1. Never ask for a job while you are at a networking event. You may say that you are in transition and define in precise terms your field of interest, but even if you have always dreamt of joining Microsoft, and you find yourself talking to Bill Gates in person, avoid handing him your resume. If you find this difficult to do, then think about the fact that as long as Bill Gates does not know who you are, he has absolutely no reason to hire you and if you are too pushy, you might turn him off completely from ever considering your application. On the other hand, if you have well practiced your elevator pitch and are able to quickly describe your profile, he might take the initiative to ask for more details about you. After the event, you may be able to strengthen your relationship with him by proper follow-up. Do not send your resume until you have built trust. It is of paramount importance to choose the right moment before you submit your application. 2. Never try to sell anything to anyone attending the business networking event. You might wonder why you would go at all if you cannot sell. Well, the fact of the matter is that networking is for farmers, not for hunters. Professional networkers practice their elevator pitch and make sure it is not confused a sales pitch. If a participant feels that you want him/her to buy something from you, he/she might end up spending the rest of the event, avoiding you. Was that your objective when you decided to network? I don’t think so. So once again, wait for the right moment. You might get an order a month or a year after you have established contact with a potential customer. Patience, coupled with consistent follow-up, is the key for your success. 3. Never spend too much time with a potential recruiter or customer. Even if you believe that this might be a life altering encounter, make sure that the person you are talking to does not reach the point where she becomes eager to leave you and talk to somebody else. Avoid long, embarrassing silences and make sure that after the event, that person will remember having a pleasant discussion with you. In a nutshell, networking events are not career fairs, nor are they sales calls. They present you with a favorable environment to build business contacts. To network effectively during an event, you have to refrain from asking for a job or trying to sell goods and services. It is vital that you wait for your relationship with your contacts to mature before you can proceed to that.
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